Behind the Scenes: How We Create Successful Web Projects from A to Z

The website creation process often remains shrouded in mystery for clients. Many see only the final result but have no idea how much strategic planning, analysis, and communication is hidden behind every successful project. In this article, we offer you an exclusive look behind the scenes of our web development process – from the initial meeting to final launch and ongoing care.

1. Initial Consultation: Building Trust-Based Relationships

Every successful web project begins with a thorough initial consultation. This phase is crucial for creating mutual understanding and setting realistic expectations.

According to Harvard Business Review, 85% of successful projects begin with thorough client understanding and needs assessment. During our initial consultations, we focus on:

What we discover during the first meeting:

• Business goals and client vision
• Target audience and their specific needs
• Competitive environment and market position
• Current online presence and its effectiveness
• Budget possibilities and timeline

"Initial consultation isn't just a formality – it's a fundamental building block of the entire project. During this meeting, we don't just create a technical brief, but build trust and mutual understanding," says David Kubánek, our head project manager.

2. Existing Website Audit: Revealing Potential and Problems

If the client already has a web presence, we conduct an in-depth audit that helps us identify strengths we can preserve and weaknesses that need to be addressed.

According to Nielsen Norman Group, 67% of users leave a website due to poor user experience. Therefore, our audit is comprehensive and includes:

Key areas of our web audit:

• Technical condition and website performance (loading speed, responsiveness, SEO)
• User experience and navigation intuitiveness
• Content quality and relevance
• Conversion paths and their effectiveness
• Source code analysis and its cleanliness
• Security elements and potential vulnerabilities

For this audit, we use a combination of top tools like Google PageSpeed Insights, Ahrefs, Semrush and our own evaluation methodology.

"We often find problems that clients aren't even aware of – from slow page loading through unoptimized images to missing meta descriptions. These findings are invaluable for new website strategy," explains Tony Nguyen, our technical director.

3. Client Needs Analysis: Deep Understanding

Superficial understanding of client needs doesn't lead to exceptional results. Therefore, we invest time in thorough analysis that goes beyond common expectations.

McKinsey & Company states that projects with thorough needs analysis have a 45% higher chance of success. Our analysis includes:

Methods we use for needs analysis:

• Structured interviews with management and employees
• Surveys among existing customers
• Purchase journey analysis and user behavior
• Workshops for defining key requirements
• Competitive analysis and industry benchmarking

"The crucial moment is when we can show the client needs they weren't aware of themselves. For example, when we discover that 40% of their visitors come from mobile devices, but mobile conversion rate is half of desktop – that opens eyes," shares Petra Veselá, our UX specialist.

4. Strategy and Planning: Mapping the Path to Success

Without clear strategy, a website is just a digital brochure. In this phase, we define how the website will support client business goals and satisfy their customers' needs.

According to Content Marketing Institute, web projects with documented strategy are 3x more successful. Our strategic planning includes:

Key components of our web strategy:

• Definition of specific and measurable website goals
• Website structure and information architecture design
• Conversion path plan for different visitor types
• Content strategy including SEO
• Technology stack and platforms
• Implementation timeline with clear milestones

"This document becomes our shared map. The client sees where we're heading and why, and we have clear guidance for all subsequent decisions. Whenever a question 'why are we doing it this way?' appears during the project, we find the answer in the strategy," explains Tomáš Novotný, digital solutions strategist.

5. Wireframing and UX Design: User Experience First

Before we begin with visual design, we create wireframes – wire models of pages that define structure and functionality without the distraction of graphic elements.

Adobe found in their study that UX design investment can increase conversion rates by up to 400%. Our process includes:

Our approach to UX design:

• Creating personas representing typical users
• Mapping user journeys for different scenarios
• Creating wireframes for all key pages
• Testing wireframes with real users
• Iterative improvement based on feedback
• Prototyping interactive elements

"The best feedback is watching how real users interact with our wireframes. We often find surprising discrepancies between what the client expects and how users actually use the website. These findings are invaluable," describes Lukáš Horáček, senior UX designer.

6. Visual Design: First Impression Matters

With approved wireframes comes time for visual design – the moment when the project gains its unique identity and personality.

Stanford Web Credibility Research found that 75% of users judge a company's credibility based on their website design. Our design process includes:

Our design methodology:

• Respecting client brand guidelines
• Creating moodboards to define visual style
• Designing key pages with emphasis on user-friendliness
• Optimization for various devices (responsive design)
• Presenting designs to client with clear explanation of design decisions
• Processing feedback and design iterations

"Good design isn't just about aesthetics – it's about communication. Every visual element has its purpose and helps users achieve their goals. At the same time, design must reflect the values and personality of the client's brand," says Michaela Dvořáková, our creative director.

7. Development and Programming: Transforming Design into Functional Website

With final design comes the development phase – transformation of visual designs into a fully functional website.

According to Forrester Research, 88% of users are less likely to return to a website after a poor user experience caused by technical problems. Therefore, our development process is thorough:

Our development process:

• Creating development environment separate from production
• Front-end development with emphasis on precise design implementation
• Back-end development with optimization for speed and security
• CMS implementation for easy content management
• Integration of analytical tools and conversion measurement
• Regular checkpoints with client

"In this phase, there's no room for quality compromises. We use the latest technologies and practices, but always with regard to long-term sustainability. Code must be clean, well-documented, and prepared for future development," emphasizes Jan Kovář, development team lead.

8. Testing and Optimization: Trust, but Verify

Before launch, we subject the website to thorough testing to ensure flawless functionality and optimal performance.

Ponemon Institute states that costs for fixing problems after launch are up to 15x higher than when discovered during testing. Therefore, our testing is comprehensive:

Our testing protocol:

• Cross-browser and cross-device testing
• Load tests for stability verification
• Loading speed testing and optimization
• User testing with representative sample of target audience
• A/B testing of key conversion elements
• Security audits and penetration tests

"We often hear from clients 'But it works!' – yes, it works for them, on their device, in their browser. We test dozens of device and browser combinations to ensure consistent experience for all users," explains Eva Černá, QA team lead.

9. Launch and Migration: The Big Day with Minimal Stress

Website launch is a critical moment that requires careful planning and coordination to run smoothly without outages.

According to IT Governance, 65% of large web projects suffer significant problems during launch. Therefore, our launch process is meticulously crafted:

Our launch process:

• Detailed launch plan with timeline
• Backup of all existing website data
• Redirect strategy for preserving SEO value
• Gradual switching with testing in real operation
• Performance and availability monitoring in first 48 hours
• Emergency team ready to solve potential problems

"We usually plan website launch for less exposed periods – never on Friday afternoon or just before important marketing campaigns. The key is having enough time to solve unexpected situations," recommends Pavel Holý, project manager.

10. Support and Development: Website Isn't a Product, but a Process

Our work doesn't end with website launch – it's rather the beginning of a long-term partnership.

Gartner states that continuous website optimization can increase conversion rates by up to 20% annually. Therefore, we offer:

Our post-launch services:

• Regular analytical reports with data interpretation
• Ongoing updates and security patches
• Optimization based on user behavior
• Consultation for marketing campaigns
• Training for client's internal team
• Planning further development and new features

"The most successful projects are those where cooperation continues long-term. A website is a living organism that must react to changes in user behavior, technological innovations, and market development," concludes David Kubánek, director of client services.

Conclusion: Transparency as Foundation of Success

Website creation is a complex process that requires cooperation of many specialists and good communication with the client. We believe that transparency of the entire process is crucial for mutual understanding and achieving exceptional results.

Our goal isn't just to deliver a website – we want to create digital solutions that truly support our clients' business goals and bring joy to their users.

Interested in how your new website development would look? Contact us for a no-obligation consultation where we'll show you how your new website creation process could look.

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Updated: March 2025

Sources: Harvard Business Review, Nielsen Norman Group, McKinsey & Company, Content Marketing Institute, Adobe, Stanford Web Credibility Research, Forrester Research, Ponemon Institute, IT Governance, Gartner